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Neon

bySamsung / STAR LabsMountain View, USA

NEON is an AI-powered digital avatar system developed by Samsung STAR Labs (Samsung Technology and Advanced Research Labs), unveiled at CES 2020. Rather than a physical robot, NEON creates computationally rendered life-like virtual humans capable of real-time conversation, emotion, memory formation, and personality expression, powered by STAR Labs proprietary CORE R3 and SPECTRA platforms. Intended use cases include customer service, financial advisory, healthcare companion, and entertainment roles, accessible via screen-based interfaces.

Primary use case: Service

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