A full-stack robotics company rooted in humanoid technology, with a product lineup spanning collaborative robots, mobile robots, quadruped robots, and mobile dual-arm robots.
Primary use case: Industrial automation and productivity enhancement across automotive, semiconductors and electronics, logistics, food and beverage, shipbuilding, security and defense, medical, education, and entertainment.
Locomotion
stationary
Hand Type
unknown
Autonomy Level
unknown
AI Capabilities
Physical AI
Availability
Commercial; product demonstrations, quotations, and technical consultation are available through partner dealers.
Primary Use Case
Industrial automation and productivity enhancement across automotive, semiconductors and electronics, logistics, food and beverage, shipbuilding, security and defense, medical, education, and entertainment.
Samsung Electronics is accelerating its humanoid robot development through its subsidiary Rainbow Robotics, which was acquired from KAIST's HUBO lab, planning to build a data factory and mass production base in Gumi with a total investment of about 13 trillion won (61.6 billion yuan). The company has established the RX Business Promotion Office directly reporting to CEO Roh Tae-moon and recruited key talent including Lee Dong-gun from Boston Dynamics to lead its robotics strategy as part of South Korea's national Physical AI initiative.
The Korean robotics exhibition brings together 402 companies from 17 countries, with a new humanoid pavilion and demonstrations spanning robot hands and factory automation.
South Korea plans to distribute about 1,700 AI robots to public-sector organizations in 2027, creating early customers and real-world test sites for domestic robotics companies. MOTIE is holding an Oct. 28-29 event in Seoul for agency-company meetings and is preparing deployment guidelines, while operating data from planned uses in research, security, policing, and agriculture will be shared with manufacturers.